The HFMA Measure, Apply, and Perform Initiative

The holder of an MBA from Wake Forest University, Danny McClary possesses more than 20 years of experience in strategic leadership, change initiatives, and operational management. In addition to serving as the chief financial officer of Community Health Systems in Orange Beach, Alabama, Danny McClary maintains membership in the Healthcare Financial Management Association (HFMA).

Dedicated to supporting its more than 64,000 members, HFMA provides access to tools, resources, education, professional development opportunities, and industry analyses. To serve healthcare leaders, HFMA created the Measure, Apply, and Perform (MAP) Initiative.

A review cycle strategy, MAP helps health administrators and physicians benchmark against industry standards by using key performance indicators to identify opportunities for improvement and implement strategies to optimize the revenue cycle. A revenue cycle refers to the administrative and clinical functions associated with processing claims, payments, and revenue.

Health organizations that boost their revenue cycle and financial performance while consistently delivering outstanding patient care may earn an award in one of the five MAP awards categories. To learn more about MAP, visit http://www.hfma.org.

The HFMA Digital Badging Program

The recipient of an MBA from Wake Forest University, Danny McClary is an experienced healthcare executive who has served as the chief financial officer of Community Health Systems since 2017. Complementing more than two decades of experience, Danny McClary holds membership with the Healthcare Financial Management Association (HFMA).

HFMA serves more than 56,000 members and works to enhance member credentials by offering various professional development opportunities. Members can sign up for seven different certification programs. Upon completion, members can showcase their new credentials online through the HFMA digital badging program. The badges, which can be displayed on LinkedIn profiles, electronic resumes, and email signatures, feature metadata that highlights each credential and how it was earned.

Managers can make use of digital badges by incorporating them into a professional development program. This will help enhance employee engagement which should, in turn, help the organization achieve its goals.

By earning badges, HFMA members can increase their credibility and set themselves apart from other job candidates. Badge programs include Certified Healthcare Financial Professional, Certified Specialist Accounting & Finance, Certified Specialist Business Intelligence, and Certified Specialist Managed Care.